SW Florida Real Estate Blog

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Feb. 8, 2017

Southwest Florida Real Estate 2016 Year End Statistics

Southwest Florida real estate 2016 year end statistics are due to be released tomorrow.  SW Florida December statistics were released and we saw some encouraging signs for the market heading into 2017 after a lackluster 2016.

For the better part of 2016 prices were flat.  We expect sales numbers to be down in 2016 with a slight bit of rising inventory.  The economic climate seems better in 2017 and already buyers have been out home shopping earlier than in past seasons.

Single Family Homes Sold 2015-2016

We'll have all the latest statistics posted on our SW Florida Real Estate Market Update and News Blog

This weekend is the Keller Williams Paint the Town Red event.  The Ellis Team will be hosting two open houses as part of this event.

Open Sunday 1-4 PM

6180 Winkler Rd  Acreage home with RV Garage

6180 Winkler Rd Front


13624 Gulf Breeze ST  Reflection Lakes Pool Home $275,000

13624 Gulf Breeze St

A fun thing we've been experimenting with lately is Google Local Guides.  Brett is a local guide and has been sharing photos and reviews around town.

We hope to see you at this weekend's open houses.

June 27, 2016

Ellis Team is Hiring Agents

The Ellis Team at Keller Williams Fort Myers & The Islands is hiring agents now.  Our team is growing and we have specific needs.

We're looking for three types of agents.

1. Inside Sales Agents- We need 2.  Inside sales agents will call leads interested in buying.  Agents will make calls from our office and cultivate the lead until it's ready to be turned over to a buyer or listing specialist.  Agent will not need Supra lock box key as all sales will be driven by answering lead inquires online and calling prospects.

2. Buyer Specialists- Buyer agents will work there own sphere of influence as well as take leads that have been cultivated by inside sales agents and show and sell them properties.

3, Listing Specialists- Listing agents will prospect for listing leads as well as handle listing leads by the inside sales agents.

The Ellis Team offers coaching, training, and leads for dedicated hard working agents looking for opportunity and to grow.


Please call us at 239-489-4042 to setup an interview.  Do you have what it takes to make it big in real estate?

May 18, 2016

Ellis Team in Fort Myers Moves to Keller Williams

You may have noticed our logo has changed as well as our address.  After nearly 30 years with RE/MAX Realty Group in Fort Myers the Ellis Team has moved to Keller Williams.

It was a tough decision as we have made so many friends at RE/MAX over the years, both locally in SW Florida and across the country.

We wrote a full blog article on our move to Keller Williams back on April 27th.  We'll miss our RE/MAX family, however we're excited about the opportunities before us at our new office.

For our customers, our phone numbers, email, and websites have all stayed the same.  The only thing that's changed is our new location at 1520 Royal palm Square Blvd #160 Fort Myers, FL 33919.  We look forward to serving you with new technology and a new toolbox with some exciting things on the horizon.

Stay tuned, and if you know anyone buying or selling in the SW Florida real estate market, we'd be honored to help them.


Nov. 9, 2015

Help Wanted

The Ellis Team at RE/MAX realty Group in Fort Myers is growing.  We need to hire 4 positions.  We're looking for a closing coordinator to oversee all our closings and work with other agents, title companies, lenders, sellers, etc.  This person needs to know Excel and Quick Books would be a big advantage as well.  Real estate experience preferred for this position.


We're also hiring buyer specialists.  Our team markets and sells property, a lot of it.  Our marketing works, and we have buyers for additional agents.  If you have real estate experience and think you have what it takes, give us a call at 239-489-4042  We'd love to hear from you.


Oct. 28, 2015

Marketing With Instagram

Marketing With Instagram

The Ellis Team uses various social media to market properties and educate consumers on what's happening in the SW Florida real estate market.  We just stared using Instagram as a way to shoot short 15 second informational videos or photos of properties or neighborhoods.

We listed a home in Bell Tower Park and it sold in just a few days.  View our Ellis Team Instagram account and subscribe for future videos.

We also use Facebook with our Ellis Team Fan Page as well as Twitter.


While we're active on social media we're still old fashioned in a few respects.  We answer the phones at the office.  We believe if buyers and sellers pick up the phone, they actually want to speak with a human that can help them.  It's too easy to gain information on the Internet.  Many buyers and sellers avoid having to speak with someone until they're ready.  We get that.  But when they're ready, they don't want voice mail.  They want immediate answers.  They want to work with someone who cares.

Today's News Press quotes Brett Ellis in a story about Realtor Boards in SW Florida merging

View our Virtual tours.

If you'd like to get your homes listed and sold, please call us and we can discuss our full marketing program  239-489-4042

Sept. 24, 2015

Do Rising Interest Rates Hurt Sellers or Buyers?

Do Rising Interest Rates Hurt Sellers or Buyers?

Do rising interest rates hurt buyers or sellers


The truth is they hurt both, but they hurt sellers even more.  When rates rise 1% they rob home buyers of about 10% purchasing power.  This means that if a buyer qualified for a $200,000 mortgage they would only qualify for a $180,000 mortgage if rates rose by 1%.

This limits the available pool of buyers for the sellers and usually dampers home prices.  The double whammy is that the seller is usually going to purchase another home when they sell.  It may take longer to sell their existing home due to limited buyer pool, and all the while rates are rising.  Unless the home they're purchasing decreases substantially, which never seems to happen on the home you want, it will cost the seller more to purchase the next home.

The only caveat to this is if the seller is paying cash for their next home.


You can read more about this topic and complete article as it appears in the Fort Myers News Press. Rising Interest Rates a Double Whammy for SW Florida Home Sellers


Sept. 18, 2015

Choose Wisely When Hiring a Realtor

Aren't all Realtors the same?  That may be the perception of many, but the truth is there is a big difference in skill levels and the services provided by Realtors and knowing the difference could save you thousands.

We wrote an article on this over on our Fort Myers Real Estate and Homes For Sale Blog about how choosing the wrong Realtor could cost you thousands when selling your home.

Sellers are happy to learn that hiring the Ellis Team at RE/MAX actually puts more money in their pocket at closing.

Could Choosing the Wrong Realtor Cost You Money?

There are three main reasons why we're able to do this.  The first is marketing.  Nobody markets the way the Ellis Team does,  We'll be happy to sit down and show you and we think you'll see the difference pretty quickly.

Secondly, negotiation is huge.  When you ask an agent how they're a better negotiator you might want a better answer than to just say the price is firm.  Ask Sande or Brett how they negotiate on your behalf.

Next is the Secret Sauce.  The Ellis Team has been selling real estate for many years, and with that comes experience.  We talk to the top agents around the country and identify what works and what doesn't.  We've created a system so effective and unique you really need to see it.


Call Sande or Brett for an interview and we'll be glad to show you how we can sell your home for Top Dollar and sell it faster.  We can't tell you the Secret Sauce, but we can get your home sold and you into your next home.


List of Questions to ask a realtor Before Signing Any Listing Agreement

Search the SW Florida MLS

Aug. 21, 2015

July 2015 Price Gains in SW Florida Real Estate Market

Official sales prices should be released later today on sales prices for the SW Florida real estate market.

Preliminary numbers are out and it looks like median prices rose 13.95 while averages sales prices for single family homes rose 15.07%


This is encouraging news for sellers.  The complete article on SW Florida Real Estate Price Gains can be found here.

SW Florida Real Estate Price Gains

Inventory levels have been low and with high demand and low interest rates we can't really see an end to these prices.  We have end users.  The single family home inventory levels are tight and the rental market is even tighter, so buyers and renters have few choices.

July 22, 2015

SW Florida Property Search Updates July 22, 2015

We've been hard at work adding SW Florida property search updates.

We just added a Naples Real Estate Search

We added Miromar Lakes Real Estate Search in Estero

We added Marina Bay new homes in Fort Myers

We added Botanica Lakes Fort Myers

We added Gulf Harbour Waterfront Community in Fort Myers

We're adding more pages and areas all the time so check back often.  Of course you can setup your own searches.  If you have any troubles we're always here to help.

Don't forget our other website for more Lee County information

July 1, 2015

New and Update Pages July 1-2015

New and Update Pages July 1-2015

We just updated our Bonita Springs page

We updated the Cape Coral page

We added Riva Del Lago to our Waterfront High Rise Condominiums

We added The Brooks to the Bonita Springs page

We'll begin working on updating our Estero page and adding more communities.  If you'd like to see your community added simply comment and we'll work on getting that added as soon as possible.

Keep in mind even if your community isn't added yet you can search for any community and save your search.  The system will alert you of any new listing that enter the market in that search and of any price changes.  It's an excellent way to keep up on things in your area.  You can setup multiple searches too in case you're thinking about buying on one area and maybe selling in another, or perhaps you have your eye on 3 or 4 different areas and you want to separate the searches.

Good luck and we look forward to updating the site soon.  We'll have an other market update about prices  coming soon on our Main Blog