SW Florida Real Estate Blog

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Feb. 21, 2019

Keller Williams Rolls Out Real Estate Industry's First End to End Platform

Keller Williams rolls out real estate industry's first end to end platform, and it is a game changer.  Command isn't simply a CRM, it is much more.  In the end it will give the consumer a much different experience than they've experienced before.

Real estate companies are scrambling to keep up.  Keller William's Command features AI to assist the consumer and serve up more of what the consumer is looking for.  For instance, let's say a consumer is looking for 3 bedroom homes, with 2 car garage, in a certain part of town in a certain price range.  The AI notices that of all the listing photos they look at the most, the consumer seems most attracted to kitchens with granite counter tops and light cabinets.  The husband focuses mostly on pool photos.

Keller Williams agents like the Ellis Team will be able to serve up homes that meet the consumer's spoken and unspoken criteria.  The platform will also contain a social feed at the home and neighborhood level.  Nobody else has the neighborhood data to pull this off.  Keller Williams agents have been posting neighborhood insights in droves in anticipation of this new product release and has the data to back it up.  Now the consumer benefits by learning about neighborhoods and local businesses, not just homes in a neighborhood.

Research shows that consumers prefer neighborhood data over zip code day by a greater than 4-1 margin.  Keller Williams has it, and will release the consumer version in the 2nd quarter of 2019.

Companies like Zillow have said they are not in the real estate business and never intend to be, but if you ask agents they'd disagree.  We've been saying for awhile that Zillow intends to be in the real estate business, and once they complete the cycle of building out a platform, they will be.

Zillow wants agents to use their CRM so they can harness the consumer's data.  Keller Williams intends to keep it private and not sell it to other companies.  Once agents use their CRM, Zillow has the consumer data.  This is another reason they purchased a mortgage company, an ibuyer program, etc.  They want the data.

Keller Williams has to, but to protect the data from 3rd party companies like Zillow and others who will use your data anyway the see fit.  Remember, they are a publicly traded company, so eventually they will do whatever to maximize shareholder profit.  Keller Williams is private held and has no debt.  We don't have to sell consumer data, and never intend to.

Below is a letter from Spencer Rascoff, CEO of Zillow.  If you read the 3rd paragraph, they are telling you what their intent it, which is 180 degrees from what they've said they would never do.

Zillow Leader Stepping Down

Real estate companies are worried if they're doing enough to keep up, and they should be.  The race is on. Not for the technology, but for what the technology can do for the agent and the customer, and how it will lock-in the consumer to an eco-system and it will be game over for lagging companies.

We are in exciting times for agents and brokerages alike, and the future is being won today.  Or should I say, 3 years ago.

Posted in Keller Williams
Oct. 6, 2017

Spotlight on Reflection Lakes Fort Myers

View all Reflection Lakes Fort Myers Homes For Sale


Reflection Lakes did very well in the storm.  Because reflection Lakes is on the hospital electrical grid, it is always one of the first to regain power after a storm.  This is important for a few reasons.  The obvious is the inconvenience of power. The second is less obvious, but no less important.  The sewage retains power as well, so Reflection Lakes didn't have raw sewage backup onto the streets or lawns.  The lift station retained power or without only a short time.

Additionally, while Lee County waits months for debris cleanup, Reflection Lakes is hiring a company to remove debris.  Yes, FEMA covers pickup, but waiting months isn't a great options.  All this while Reflection Lakes keeps dies low, currently at $135/mo  This low fee includes basic cable as well.


If you have questions about Reflection Lakes, please call us at 239-489-4042.  We are your Reflection Lakes Fort Myers Experts!

Aug. 11, 2017

Ellis Team Weekend Open Houses August 12-13

We have 3 spectacular open houses this weekend.

Open Saturday 1-3 PM

Reflection Lakes Home $250,000




Open Saturday 2-4 PM

10081 Lake Cove Dr Unit 101




Open House Sunday 1-4 PM

3 Bedroom Home in Daniels Park



July 29, 2017

Weekend Open Houses July 29-2017

We have 2 spectacular homes open this weekend.

 The first is a 2 bedroom 2 bath home in gated community in South Fort Myers in Daniel's Park

The 2nd open house is also in South Fort Myers.  It features driveway access from 3 sides on .47 acres which makes it perfect for RV home parking or boat parking.


July 26, 2017

Ellis Team Voted Best Real Estate Team in SW Florida News Press Readers Poll

We'd like to thank News Press readers for voting us Best Real Estate Team in SW Florida.  Over 60,000 votes were counted and we're honored to win this award for the 2nd year in a row.




Best Real Estate Team News Press Readers Poll 2017        News Press Award 2016 Best Real Estate Team

We love to help people.  If you're thinking of selling please visit our Seller page.  If you're just looking for a quick home value you might like to check out our Online Property Valuation page.  If you're looking for neighborhood data please check out our Neighborhood Market Reports.


Of course you can always call Sande or Brett Ellis at 239-489-4042.  We'd be happy to talk to you and show you how we can earn your business.  We'd love for you to vote for us next year.

Feb. 8, 2017

Southwest Florida Real Estate 2016 Year End Statistics

Southwest Florida real estate 2016 year end statistics are due to be released tomorrow.  SW Florida December statistics were released and we saw some encouraging signs for the market heading into 2017 after a lackluster 2016.

For the better part of 2016 prices were flat.  We expect sales numbers to be down in 2016 with a slight bit of rising inventory.  The economic climate seems better in 2017 and already buyers have been out home shopping earlier than in past seasons.

Single Family Homes Sold 2015-2016

We'll have all the latest statistics posted on our SW Florida Real Estate Market Update and News Blog

This weekend is the Keller Williams Paint the Town Red event.  The Ellis Team will be hosting two open houses as part of this event.

Open Sunday 1-4 PM

6180 Winkler Rd  Acreage home with RV Garage

6180 Winkler Rd Front


13624 Gulf Breeze ST  Reflection Lakes Pool Home $275,000

13624 Gulf Breeze St

A fun thing we've been experimenting with lately is Google Local Guides.  Brett is a local guide and has been sharing photos and reviews around town.

We hope to see you at this weekend's open houses.

June 27, 2016

Ellis Team is Hiring Agents

The Ellis Team at Keller Williams Fort Myers & The Islands is hiring agents now.  Our team is growing and we have specific needs.

We're looking for three types of agents.

1. Inside Sales Agents- We need 2.  Inside sales agents will call leads interested in buying.  Agents will make calls from our office and cultivate the lead until it's ready to be turned over to a buyer or listing specialist.  Agent will not need Supra lock box key as all sales will be driven by answering lead inquires online and calling prospects.

2. Buyer Specialists- Buyer agents will work there own sphere of influence as well as take leads that have been cultivated by inside sales agents and show and sell them properties.

3, Listing Specialists- Listing agents will prospect for listing leads as well as handle listing leads by the inside sales agents.

The Ellis Team offers coaching, training, and leads for dedicated hard working agents looking for opportunity and to grow.


Please call us at 239-489-4042 to setup an interview.  Do you have what it takes to make it big in real estate?

May 18, 2016

Ellis Team in Fort Myers Moves to Keller Williams

You may have noticed our logo has changed as well as our address.  After nearly 30 years with RE/MAX Realty Group in Fort Myers the Ellis Team has moved to Keller Williams.

It was a tough decision as we have made so many friends at RE/MAX over the years, both locally in SW Florida and across the country.

We wrote a full blog article on our move to Keller Williams back on April 27th.  We'll miss our RE/MAX family, however we're excited about the opportunities before us at our new office.

For our customers, our phone numbers, email, and websites have all stayed the same.  The only thing that's changed is our new location at 1520 Royal palm Square Blvd #160 Fort Myers, FL 33919.  We look forward to serving you with new technology and a new toolbox with some exciting things on the horizon.

Stay tuned, and if you know anyone buying or selling in the SW Florida real estate market, we'd be honored to help them.


Nov. 9, 2015

Help Wanted

The Ellis Team at RE/MAX realty Group in Fort Myers is growing.  We need to hire 4 positions.  We're looking for a closing coordinator to oversee all our closings and work with other agents, title companies, lenders, sellers, etc.  This person needs to know Excel and Quick Books would be a big advantage as well.  Real estate experience preferred for this position.


We're also hiring buyer specialists.  Our team markets and sells property, a lot of it.  Our marketing works, and we have buyers for additional agents.  If you have real estate experience and think you have what it takes, give us a call at 239-489-4042  We'd love to hear from you.


Oct. 28, 2015

Marketing With Instagram

Marketing With Instagram

The Ellis Team uses various social media to market properties and educate consumers on what's happening in the SW Florida real estate market.  We just stared using Instagram as a way to shoot short 15 second informational videos or photos of properties or neighborhoods.

We listed a home in Bell Tower Park and it sold in just a few days.  View our Ellis Team Instagram account and subscribe for future videos.

We also use Facebook with our Ellis Team Fan Page as well as Twitter.


While we're active on social media we're still old fashioned in a few respects.  We answer the phones at the office.  We believe if buyers and sellers pick up the phone, they actually want to speak with a human that can help them.  It's too easy to gain information on the Internet.  Many buyers and sellers avoid having to speak with someone until they're ready.  We get that.  But when they're ready, they don't want voice mail.  They want immediate answers.  They want to work with someone who cares.

Today's News Press quotes Brett Ellis in a story about Realtor Boards in SW Florida merging

View our Virtual tours.

If you'd like to get your homes listed and sold, please call us and we can discuss our full marketing program  239-489-4042